Question

Ive been running a carousel Ad for a couple months, not really generated sales at VC, perhaps i should change it to ATC or P but visitors goes down by over 2 thirds. I'm running a sale from tomorrow, do i run a new campaign or should i just run a new Adset within my current campaign and shut down the old 1? Reason i ask is that i have good Data in the current Ad. Thanks!  

Answer 1

Fb ads will generate exactly what you tell them to. If you optimize for VC you'll get VCs, not saying you wont get ATC and PUR but that's not what you're telling it to optimize for. If you want PUR optimize for PUR. The reason the visitors go down is because PUR is more expensive than VC and ATC so less people are reached. A lot of people will run VC because it's cheaper for cold traffic and then retarget with PUR to keep CPAs low and to run cheaper convertible traffic. If your current campaign is CBO I would suggest just creating a new campaign with a PUR optimization for your special

Comments

Good morning Laura, its seems too much of a risk to raise budget a lot to optimize for P in my cold target Campaign so will stick to what you've said!  

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I will run my retargeting ads for the purchase. Yes current campaign is CBO, so you say shut the current 1 down and begin a fresh campaign(cold traffic) or did you mean create a new adset withing the old 1? sorry slightly confused here as thought you said dont optimize for purchase when running cold traffic? thanks :-)