+31 votes
by (1.7k points)
A click in google ads appears to have stronger intent than of FB ads', what do you think of this statement?  
A click in google ads appears to have stronger intent than of FB ads', what do you think of this sta

22 Answers

+24 votes
by (1.2k points)
 
Best answer
Every platform has its own strengths Google - high intent solution focused buyer Facebook - great for brand awareness and first touch Twitter - great for getting your message out ( viral sharing) Instagram - great for visual media Tiktok - shitty shit shit
by (1.7k points)
@brahear “shitty shit shit” — I’m dying man.  
by (1.2k points)
@magnify i mean i am going to some "you dont know how to leverage it properly" comments but i still hate it.  
by (1.7k points)
@brahear 600M users in 2 years spending an average of 52 minutes a day. It’s no joke, it’s a player, at least for now. But “shitty shit shit” is still hilarious.  
+20 votes
by (1.7k points)
Why so?  
+20 votes
by (870 points)
Not if you have the conversion or messaging objective on fb campaigns and fb has done the learning.  
+26 votes
by (2k points)
Google search ads is hard core sales(overpriced), FB ads is mostly marketing and brand awareness(underpriced for now. ) a combination of both platforms is a great recipe!  
+28 votes
by (550 points)
Of course. On FB you'll always be interrupting people in their scrolling when they have no specific intention of buying anything, rather than on Google you can buy keywords that are showing intent like "buy X" "book X" .  
+27 votes
by (520 points)
Facebook is good if people don’t know they need your product until you put it in front of them
+27 votes
by (530 points)
Think like. A person clicks on google ads entering the funnel where as on facebook you have to make them enter the funnel.  
+27 votes
by (2.2k points)
Absolutely! People go to Google to have a problem solved. They go to Facebook to look at cats
+29 votes
by (630 points)
Depends on the type of Google ad no?  
+21 votes
by (2.5k points)
Higher intent based on the "intended" use of the platform. Makes sense.  
+23 votes
by (530 points)
In Google your ads respond to demand, in FB you try to create a demand. Push vs Pull
by (410 points)
@dg559 super cool  
+24 votes
by (1.3k points)
Of course. Google Ads foundations are all based on intent.  
+26 votes
by (1.5k points)
Google and Facebook have different ways of targeting. Google uses keyword targeting which is based on search intent. Facebook uses contextual targeting which is based on topics of interests, facebook is showing your ad and content to people who like similar stuff. So yes the intent is very different.  
+26 votes
by (1.3k points)
Usually yes, they are higher intent as they are actively searching. Usually offset by higher CPCs if it's a valuable keyword
+28 votes
by (670 points)
Of course. People in Google have to type the keyword to see your ad in Facebook you just throw in front of them
+29 votes
by (1.7k points)
Google AdWords are the milk at the back of the store - you intentionally went to the store to get milk. Facebook ads are the magazine at the checkout stand - you didn’t specifically come for it, but it’s in front of you right now, you’ve got a few spare moments, and if it’s interested enough you may just pick it up and browse. And if what’s inside is better than on the cover you might actually buy it.  
by (410 points)
@magnify wonderful analysis
+27 votes
by (570 points)
Google is intent based, whereas Facebook is disruptive.  
+25 votes
by (2.6k points)
Not necessarily so. Any Facebook campaign using purchase value-based lookalike and/or low-funnel custom audiences possess intention at least equal to any Google ad.  
by (2.7k points)
@postdate I differ on that a bit since google you are only paying per click. FB you pay if they click or not. Moving over a client now to google we need those higher intent clicks. big ticket items. Also a key purchased valued can be difficult to attain
by (2.6k points)
@forrest48 I understand. What you perhaps don’t realize is that placements into people’s Newsfeeds, Stories (or any Facebook placement) is totally curated (except in Reach campaigns-with one fun exception) to account for over 1, 400 data points of interest, engagement, search, shopping and purchase activity. Virtually no one sees an ad on Facebook, Instagram, Messenger, etc randomly. No one.  
by (2.7k points)
@postdate my wife works as a data scientist for facebook, I think I understand. Facebook is still look at this buy now, not I am actively searching for that particular item. Could be multiple touches to get a conversion. Not saying it can't outdo google, but it does take quite a bit of testing on some things to get it right.  
by (2.6k points)
@forrest48 multiple touches attribution is what it’s all about. What I love about FB is being able to spend a little to test and be able to see a clear path to scale. Is your wife on the Operations or Program side?  
+25 votes
by (1.7k points)
I think this is common knowledge
+29 votes
by (520 points)
Great topic of conversation! It’s helpful to read all these different perspectives
+25 votes
by (590 points)
Google search, yes google display not necessarily,  
+16 votes
by (2.7k points)
Yes 100%
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