Question

Hey guys!  Is anyone a Custom Audience expert?Hey guys! Is anyone a Custom Audience expert? or know one? Got a client who is getting about 1500 ATCs, at least, every 30 days but the CAs for 90 ATC are still below 1000 Pixel is firing fine on the site and ATC pages etc. Rebuilt the CAs for ATC and IC a ton of times but it still won't get any impressions Would really appreciate any advice. Thanks for your time in advance! Happy Thursday  

Answer 1

Set up a dynamic retargeting campaign and use cbo. Set each adset to retarget 7 days then 14 days and exclude 7 days. Setup 1 for 21 days and exclude 14 days add to add to carts and make one for 28 days and exclude 21 days add to carts. Make 5 ads give each adset a different offer and you will win more bids. Do the same with custom audiences under cbo and they will get traction.  

Answer 2

Just check the ATC's are unique first, there is a custom column for that. I had an issue where if a person added 5 separate items it counted as 5 ATCs.