Question

I feel like I will probably regret asking, but does anyone have some ad examples for vaginal dryness? I have a client that advertises clinical trials, and I am at a loss for wording that may get approved. I've run rejuvenation before, but that is easier to be generalized.  

Answer 1

You should definitely run some before/after ads for that product. try video

Comments

@rees5 you’re not allowed to run before/after ads

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@shatterproof it‘s clearly a joke lol

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@dissatisfied oh gotcha lmao I was like wait a minute, what would THAT look like? haha

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@shatterproof Dumb question but I’m just getting into ads. How do you learn specific things like this that you can and can’t use?  

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@lussi facebooks TOS.  

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@lussi the same like litterly everywhere else. read the policy

Answer 2

Just kick this one over to AdZombies

Answer 3

A desert with a giant penis shaped cactus in the center? ladies will understand.  

Comments

@missi14586 that’s actually genius.  

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@missi14586 I will hire you right now

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@missi14586 how much you want to bet the click through rate in this will be INSANE  

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@missi14586 brilliant!  

Answer 4

Do a quick search here on FB and you'll see Pages / videos. Then run to their Ad Library and scope it out. I just verified and am now bracing myself for a month of endless feminine hygiene ads. Ha.  

Answer 5

I wanted to Google a solution for you. But hell no I'm gonne be retarget with this shit on all my social media. I'm gonne get questions I don't wanne answer .  

Comments

@avowal you know it!  

Answer 6

You can use this one, this tree needs water too.  

Answer 7

Sell the expirience.  

Answer 8

Can you advertise clinical trials on Facebook?  

Answer 9

To those of you that did a search and are now being retargeted, I salute and thank you.  

Answer 10

I write ads for a feminine health brand and have to deal with this type of careful wording all the time. Never had any approval issues and it’s not generalized wording. Feel free to dm me and I can send you the ad library link - maybe it can give you ideas on how to apply it to your ads.  

Answer 11

We run ads for a large erectile dysfunction product. Very high risk since it's "male performance", and not exactly dissimilar to this. Feel free to DM me

Comments

@jointly how you get that approved?  

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@salmonoid if it's not BH it's because they are whitelisted.  

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@digger We're not whitelisted. We have a strategy to counter disapprovals on an almost daily basis.  

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@jointly very interesting. Might I PM you?  

Answer 12

Somehow use the hash tag #slipnslide and you’ll have a winner.  

Answer 13

A good question. Why regret?  

Answer 14

Wet dreams are made of this!  

Answer 15

I have clients in clinical research and deal with this all the time. Avoid using the word “you” at all costs. If you don’t get approved, appeal and tell them that it is for clinical research. They usually approve your appeal because they can see that it is legit and not some sexual ad that they detected.  

Answer 16

I’ve got an idea for ad copy if you wanna hear it lol

Answer 17

“The wetter, the better”

Answer 18

Take a look at this. Might give you a few unique ideas. For context, it was a commercial for a Norwegian sex shop  
https://vimeo.com/314565215

Answer 19

You can also use other sources of traffic right ?  

Answer 20

A "client" eh? J/k, we believe you.  

Answer 21

These kind of ads are easy to do if the client/brand is ok with cheeky humor. You have to be creative with headlines and terminology. For example, let's say you're targeting moms who are experiencing dryness. Your ad copy could look something like this: "The kids are in bed, the husband's ready to go, and it's drier than the Sahara desert down there. With XYZ product that doesn't have to be the case anymore. " That's obviously a really rough draft of an idea that could use polishing. Sustain Natural has some great ads for organic tampons, condoms, lube, etc. You should check them out.  

Answer 22

I'd look at the toilet paper and ED ads to see how they bypass the embarassing bits.  

Answer 23

Try something metaphorical or lack of context like, using a tip jar with the captions, “it’s okay to put the tip in” for a condom ad