Question

Assuming your pixel is fairly matured ($550k+), what are your top 5 LAA to use for ToF Acquisition (Ecommerce)?  

Answer 1

Agreed with @musset If you have that much data don’t even use audiences/targeting

Comments

At least test it

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As in running wide open? no LAA or interests? (aside from geo & age perhaps)?  

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You don’t even need age group if you have enough data

Answer 2

LLA ATC is an underrated one, everyone thinks you always have to go for purchases but I’ve seen people have success with ATC

Answer 3

I’ve had a lot of success with purchase, atc and initiate checkout

Answer 4

I actually really like a LAL based on people who like our page.  

Comments

It just seems that maybe the people who end up liking our page based on our ads are really a great group to make a LAL out of!  

Answer 5

If you have that much data def test open audiences.  

Comments

Open audience? not sure what you mean, would appreciate some more info!  

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@musset Entire US - 18+ - no interests or LLAs. Wide open.  

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@finley298 that literally my fave show of all time haha

Answer 6

Every ecommerce is different. Test them all. Some of my clients do really well with LAL of AWV and some dont. It's a testing game

Answer 7

Purchase, ATC and VC are your best bets. Keep it simple. If you wanna get really fancy take a look at your funnel conversion rate in the analytics dashboard on Facebook and filter by frequency of events so say people who VC 2+ times, the conversion rate is goi g to be much higher than your regular funnel rate so create a LLA based off of frequency of events and test different variations. Hope this makes sense.  

Comments

Solid advice, thanks @mosasaur9