Question

Is it better to use the same pixel for all products, or different? How come? Two dance related products but different audiences.  

Answer 1

One pixel for the entire website.  

Comments

The products are on different URL's. One is for experienced dancers and one is for couples who haven't danced before. Feels like a two pixel situation to me. no?  

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@triode nope. Irrespective of the number of urls, one domain = one pixel

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@lawgiver So "one domain = one pixel" means "two domains = two pixels. " Is that what you're saying?  

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@triode I'll give you an example. www. popxo. com is my client's website. They are a media/content company. But they have an e-commerce site as well hosted on www. popxo. com/shop. Here, we have two pixels. One for the shop subdomain which is the only pixel for their e-commerce. The other pixel is setup on all pages which do not contain /shop. So instead of domain, let me correct myself. One pixel for one business vertical.  

Answer 2

Create custom conversions. If you have any doubts feel free to ask.