Two part question here. (1) CBO vs adset budgets.Two part question here. (1) CBO vs adset budgets. What are you using successfully in 2020? I have been using both but lately I am strictly on adset budgets. This way I can allocate a consistent ad spend per ad set I was told if you do CBO, to limit how many ad sets you use and ads within those ad sets so that facebook can "learn" faster. (2) Learning phase Are you guys killing ads in the learning phase stages when they arent profitable? I kill ads within 72 hours if they arent profitable but what about biting the bullet until FB has left the learning phase (50 conversions)? Will the CPA get better or is that all BS? I've read in this group that learning phase is BS but I've also heard the opposite. Seems like FB has it for a reason? I also have ads that are "learning limited" but performing much much better than ones that are not in learning phase Thx in advance
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