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stearic13 couldn't have said it any better ^^ and who cares who has more money, money won't buy you what you want necessarily if his offer and his products suck and he treats his customers like $$$$ and you focus so hard on your customers and the customer journey, path to purchase, follow up, and you take quality care of your customers and don't treat them with $$$ signs it won't matter how much money he has to spend and how little you have, you'll come out on top. ALWAYS plus who really cares, you don't need the audiences, you don't need the money, you can go to the people who already have all that and just tap into all their resources if you really wanted too and start to compete, its really all about critical thinking, strategic planning, being smart just play the game smarter then he does, focus on your customers and you'll win, it's really that simple don't over complicate things like everyone in the space does with all these technical terms and worrying what your competition is doing if you can fill a need and provide value to the marketplace, you'll make a killing online, just keep things simple, keep the game simple, have fun, its a game, and again, above all, keep it simple. my brother @
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stearic13 said it best ^^