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In my cold audiences campaigns I'm excluding all the purchasers but I still see people who purchased commenting on those ads.

+1 vote
by (700 points)
In my cold audiences campaigns I'm excluding all the purchasers but I still see people who purchased commenting on those ads. The purchasers audience is relatively small (~200 people), could that be the reason on why Facebook can't really exclude them effectively?  
In my cold audiences campaigns I'm excluding all the purchasers but I still see people who purchased

1 Answer

+1 vote
by (2.4k points)
There are a few reasons: 1) FB needs time to update the audience 2) They’ve purchased with a different E-Mail 3) people are using some filters to block cookies or something like that in their browser
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