Question

Targeting dads.  I have a product that is just for dad's.Targeting dads. I have a product that is just for dad's. It's a project to help dads manage the balance of work life and also to get to grips with being a dad in the first place When I did a very early trial of ads for this the ad got knocked back as I can't target 'dads'. I can't recall the exact reasoning but it was along those lines Any ideas how to navigate this or has anyone seen similar?  

Answer 1

Target males who also own minivans. I’ve never met a man without kids that owned a minivan.  after you get a couple 100 conversions go more broad and let the pixel do the work.  

Answer 2

Are you asking how to target audience who is dad?  

Comments

@contiguity it's more the messaging as I called out dad's and I think it got flagged?  

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@candie ok. feel free to send me pm . i would like to help you

Answer 3

Target parents , exclude Woman , don't use in the copy direct info that you know they are dads

Comments

@rhynchocephalian so it's purely a copy issue? Difficult one I guess t call out a target market without calling out the target market!  

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@candie well that's the art of copywriting. For example: when fb banned the "Tag your friend" in ads . think how you can say the same without breaking the rules. f. e. : "who would this be interested in this"

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@rhynchocephalian oh yea for sure. No talking down the power of copywriting at all it's a great skill

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Hope this helps . if you want to discuss more you can pm me , but only over a call since time is preshes. And no worries I dont sell any courses  

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@rhynchocephalian haha brilliant!  

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Sounds purely copy. You can't call out individual attributes "are you a dad? " Instead "New dad's in today's world etc" The targeting is fine. I've used it quite a bit. New parents, male etc

Answer 4

FB and their analytical approach ‍♀️. You need to play headgames w them too. I love “Makes who owns a mini van “. Very clever.  

Answer 5

Check out these guys and their ads on FB -  
https://www.tom.co.uk

Answer 6

Start by asking a question that a Dad experiencing the problem your product solves. So something like, "Overwhelmed with pressures and demands of work and raising a child by yourself? Finding it hard for you to find the balance between providing a great quality of life for your family AND being a great father? I get it. i was once there myself. " then in your targeting, target men only, 35 and older, business men, small business owners, anybody in the restaurant industry, construction, maybe police, etc. high stress jobs but are historically linked to single parent hood

Answer 7

Would love to help. Feel free to reach me out and from there we could check your whole ads copy and see what went wrong and how we can best tweak for it.  

Answer 8

You may have targeted the male audience of some insurance company page focused on kids packages if these are available in that specific country.