Ok, so I have a 2-headed snake on my hands. 1) I just launched my niche product (cocktail-inspired fragrances) to a primary audience (bartenders, service staff) whose incomes have evaporated. IDEAS FOR AUDIENCE PIVOTS? 2) How does a mktng noob like myself learn how to target and convert this new audience with a simple, initial paid/unpaid social ad strategy? BEST RESOURCES/PRACTICES? Any help very much appreciated!
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