Question

Hey, I hope everyone is safe and well. Quick question, I am running a conversion campaign where the cost per result was quite low but after a days it has increased significantly Do you know why or how this could happen ? Thank you

Answer 1

You may have exhausted your audience. Refresh your creative.  

Answer 2

Change Your Creatives, Increase the reach, etc

Comments

I. O. Gilbert this was only after 3 days of a audience size of 600. 000

Answer 3

Could be due to a lot of factors but usually when the audience is cold, having a sell will be harder and and more costly