Question

Anybody experience ads just throttling big time lately or today? We've been scaling a campaign and this morning its been absolutely crushing. Upping budget 40% today vs yesterday. However, the past hour or so traffic has totally died off, FB reporting spending very little, this hour it says 0. 07c spent and it's 11:40. 70% of our day's budget remains unspent. No ad disapprovals or notices, business page score is 4. 9 and been on an ad account alive over 1 year. Not sure what this is about. Just a glitch? Dupe the campaign? Wait it out?  

Answer 1

Had this happen a few days back, I just paused it and restarted it next day and seemed to be fine

Answer 2

Sounds like you're relying a bit too much on realtime data here. The platform often takes a while - sometimes hours - to catch up all metrics and conversion data. If you're analyzing half hour increments in real time, there are too many variables at play for an accurate picture.  

Comments

Real time sales + real time website traffic is down huge. 3 different platforms telling me the spigots turned off. It's not just FB's stats.  

Answer 3

What time was your campaign scheduled to start?  

Comments

Runs 24/7. Started this particular one 3 days ago.  

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@portauprince wait it out for the day and see what happens. But for us, anytime we scale up the budget, we schedule it to start at 6am the next day. So if it doesn’t spend by tge end of the day, dup it and schedule it to start at 6am tomorrow morning. Hopefully that helps  

Answer 4

FB shit the bed on us. Decided to just pause. Hourly segmentation below for today.  

Answer 5

After the "turn off" in sales and traffic, it comes back zooming in traffic at horrible CPA. Something weird going on. I had to pause and I *hope* for better consistency tomorrow.  

Answer 6

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