A GUIDE TO BUYIN@molini ADS ON TIKTOK We all know that TikTok is a big new thing. However, as it's quite hard to get set up on the platform to buy ads, there's A LOT of people trying to capitalize on people's newfound interest in the platform by promising to help you buy ads on the platform - which for the most part, they can't. So, here's my guide to the different ad products available that I've used on the platform with *rough* costs per product. *I say rough because their prices are changing all the time and vary massively per country. For transparency, I haven't run ads on the platform for about 2-3 months, so these products may be updated so, please update if there are any changes. First off, I'd say that TikTok is a MASSIVE goldmine, especially now as people are in lockdown and not able to go out. HOWEVER, that doesn't mean the platform is right for everyone right now. In fact, I'd say it's not right for nearly 90% of businesses. FIXED BUYS In-Feed Video - Variable ($2000+ a day) Standard video format you'd see on any channel Brand Takeover - Variable ($10, 000-$50, 000 per day) The first video you see for the day for ALL user on the platform for that day TopView - Variable ($20, 000+ a day) Similar to the Brand takeover, but it's an in-feed video that appears in the first 3-10 swipes Hashtag Challenge - $75, 000-$150, 000 a day You pick a song and get your own homepage for 6 days, where you set a challenge and get users to copy your challenge and create their own version and upload it Branded Effects - Unknown Never ran this, but I presume this is similar to a custom lens on Snapchat. AUCTION In-Feed Video - Roughly $10 CPM - only available in BETA You can start to start buying on a CPC basis but again, in BETA and I've not used the self serve platform. However, from what I've seen it looks similar to the Snapchat platform in terms of look and feel as well as targeting lines. They do have a TikTok pixel as well which you can create your own conversion points which are valuable to the business. I would presume that this is a part of the self service platform, which isn't something that I've used. TARGETIN@molini Targeting is very limited and you're only able to target people in a basic way; age group, country, city, mobile device (Very similar to Snapchat's targeting). Fixed buys are country wide only. SHOULD I TRUST SOMEONE OFFERIN@molini TO RUN ADS FOR ME? For 90% of people and I'd say 100% of local or small business, TikTok just isn't for you yet, so don't go rushing to spend ads on a platform in the way it is with the high barriers to entry and weak targeting capabilities. You'd be better off sticking to a self-serve platform like FB and Instagram for the time being. So saying this, if someone is offering to buy ads for you on TikTok, it's either a scam or you'll get ripped off because the platform probably isn't right for you right now. Happy to answer any questions in this thread but please don't message me asking if I can buy ads for you. Again for transparency, if you want me DM me with any questions or help with anything, I do charge for this.
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