Question

Curious.  In 2020, do you see better results with CBO or adset budgets?Curious. In 2020, do you see better results with CBO or adset budgets?  

Answer 1

CBO obviously. Saves time, sustainability, predictability and no need to ninja hacking constantly. Love it! :D.  

Answer 2

CBO in my case

Answer 3

CBO definitely.  

Comments

@permissive Why?  

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@hedge Less work, better results.  

Answer 4

Cbo is campaign budget optimisation right? But you change the budget in adset level correct? Whats the difference, mi no compriendo

Comments

@teeterboard9 no, you change the budget in campaign level. Although you can use max and min limits on adset level

Answer 5

CBO for sure. But you need to know how to run CBO campaigns properly

Comments

How? I 'm curious. about how to deal with bad ad set.  

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I'v ran a CBO campaign with 5 ad sets how to metric CBO performce?  

Answer 6

Valid question bro, That's why I'm blessed we are FMP with a blueprint lead Media buyer. He knows his shit,  

Comments

@scintillator Chris, I'm Certified ad buyer, would love to be mentored by your lead buyer and in return, I can manage couple of accounts for you. What do you think?!  

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@kittie Send me a message bro, Bro, I'm not phased for management of the ads. Nice offer though, I will have a meeting with him,  

Answer 7

CBO, we left ad set budgets in the last decade. Read up on Facebook's power 5; it'll give you some more insights into the algorithm :) there are some caveats for smaller spenders but generally the framework is a good guide  
https://www.facebook.com/business/m...-five

Answer 8

CBO most of the time with ad set limits to ensure ad sets with lower audience sizes still get served. Ad set limits are critical in retargeting but I find results can be good with or without them for prospecting depending on budget, audience sizes, etc. I do still like using ABO for testing new audiences sometimes. one common example that I do for e-commerce is take press quotes from well known publications about the brand, create several ad variations that include that quote somewhere (creative, copy, or both) along with the product and then put it in ABO ad set targeting that publication as an interest.  

Answer 9

Manual bid works best for my team.  

Answer 10

I trust that FB knows how to use my budget better than I do!  

Answer 11

CBO for sure

Answer 12

CBO almost always outperforms ad set level for us.  

Answer 13

CBO but not sustainable for my ad. Need to either create new adsets daily or new CBO every two days  

Answer 14

Crushing it for LeadGen with small budgets finally after long hours of trial and error