Question

Anybody know how to turn OFF Special Ads Category that was accidentally switched on? I tried duplicating the campaign and everything. Can't get it to switch off. Asking for a friend.   

Answer 1

It’s at the campaign level right? So try duplicating your ad sets into a new campaign

Comments

Omg. thank you! My brain could not think of that today. It was my best performing campaign which sucks, but at least I don't have to re-create from scratch right now.  

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@magnusson36 Lol. No problem. We all have brain dumps every now and then when it comes to FB.  

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@builtin7 I meant to switch on CBO and published it. That's pretty lame that you can't switch it back - at least I don't know of a way.  

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@magnusson36 you can edit the campaign and switch to CBO anytime as far as I know. I just switched a non-CBO to CBO this morning. From the main campaign level view, just hit edit under the campaign name and you can edit the campaign level setting for CBO. Sorry if I misunderstood your statement.  

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@builtin7 yes, I meant it's lame you can't turn off special ads category.  

Answer 2

Was there actually any impact by turning it ON? I’m curious to know how that works.  

Comments

@kalat yes it extremely limits the targeting that you do. You can't filter by age, gender, interests, etc, etc. Has to be very broad targeting.