Question

Is there anywhere I can find a basic strategy/framework for an ads marketing funnel?  Just looking for the types of ads to run at different levels. Something like: Top of Funnel ads for engagement, remarket to them with offers, remarket to leads with testimonials and educational content etc. Just looking for an overall strategy/framework that marketers are using and having success with. I’m trying to go beyond just direct lead-gen ads.  

Answer 1

You already have a great strategy there!  

Comments

@borlase Haha I appreciate it!  

Answer 2

PMing you

Answer 3

@burlington126 What platforms are you using for advertising?  

Comments

@taraxacum focusing on FB but also using email & text for follow up.  

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Ok with facebook I would mainly use it for RT but it is also a good opportunity to build up your audiences using a VV strategy or engagement strategy then go into conversions with people who have watched 50% or more with some sort of offer or sending them to the website or landing page.  

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I would also think about creating a IG Page and using snapchat for RT as well. Really cheap clicks with snapchat

Answer 4

Same issue