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If we were running ads for cold audience at conversion window of 7 day view and 1 day click.

+3 votes
by (2.1k points)
If we were running ads for cold audience at conversion window of 7 day view and 1 day click. And at the same time we started running retargeting ads for people who added to cart . After getting sales from Retargeting ad, will Facebook counts it twice? or how this calculation works? Guide me please
If we were running ads for cold audience at conversion window of 7 day view and 1 day click.

1 Answer

0 votes
by (10.8k points)
No. Facebook is last touch, so whichever campaign was the last to deliver an impression or click will get the credi
by (2.1k points)
@appel Yesterday I was running retargeting ads and I ends up having 19 purchases, today we started a flat 15% off sale and sent emails to our email list and suddenly the yesterday's numbers start changing now it's showing me 47 purchases yesterday. How it happens?  
by (4.4k points)
@fiat because it's counting the results from views that happened in the past 7 days or clicks in the past 24 hours. It takes events from the past into account.  
by (2.1k points)
I can't believe ❤️
by (2.1k points)
@eurhythmy Thanks Bro
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