Question

Hi, is it possible to target your Insta (or Facebook) followers via Facebook Ads? All I can find is people who have engaged with my Instagram (or Facebook) profile, but I just want to target people who do not engage with my profile to re-activate them. It´s about a very large audience (got over 250K followers on the Instagram account).  

Answer 1

Within your audience under connections you’ll need to just select the page “people who like your page”

Comments

Keep in mind this will be for Facebook only

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Thanks Mitchell, but that is the problem. I don't see the option "People who like your page". Can you show me a screenshot?  

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Also, your best bet for targeting IG following would be under Custom Audiences -> Instagram Page -> people who visited my Instagram business page

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@antilogism25 Unfortunately this is for Facebook only, no Instagram.  

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@antilogism25 Thanks a lot! But another problem here: it's limited to last 365 days. I have followers that have been following me for over 4 years. Thanks anyways!