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known35 I’d study the work of Eugene Schwartz and David Oglivy. Iman Gadzhi also has a good copywriting course, I’m not sure if it’s available right now though. I’d also study the leaders in your industry and learn from them, just study their ads, LPs, etc and reverse engineer it. On the flip side though, I also suggest going OUTSIDE your industry and taking inspiration from places no one else has ever thought to look. Do that and you’ll be able to come up with stories and angles for your copywriting that no one else in your industry is using and you’ll be able to stand out.