+2 votes
by (280 points)
Anyone else notice the new urgency tactic where people just write “this is a marketing test and could be taken down at any time”. Was clever the first time but now it’s just over done. Thoughts on adding urgency without sounding sleazy (10 spots left)?  
Anyone else notice the new urgency tactic where people just write “this is a marketing test and co

2 Answers

+1 vote
by (2.2k points)
Always make it authentic. Don’t put a number or date on it if it’s not honest. Stay more broad like, “get them before they’re gone, ” etc.  
+1 vote
by (170 points)
Set the date and time it will be taken down, and really take it down when that happens.  
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