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In a conversion campaign, does every time someone land on a page with the objective snippet count as a conversion or do they have to specifically come through the ad it was created for?

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by (260 points)
In a conversion campaign, does every time someone land on a page with the objective snippet count as a conversion or do they have to specifically come through the ad it was created for?  
In a conversion campaign, does every time someone land on a page with the objective snippet count as

1 Answer

+1 vote
by (3.9k points)
They have to come through the ad for the conversion to attribute in ads manager. But every person who hits that page, regardless of the traffic source will fire the event as well, which can later be used for things like retargeting.  
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