Question

What are your go-to strategies for DCT campaigns? I hear a lot of people talking about running DCT campaigns to a) test creative and b) run ongoing so creative doesn't fatigue. Curious to know what everyone is seeing along those lines and what your top strategies are right now to leverage DCT campaigns.  

Answer 1

I typically use it for new launches when I don’t know what creative or copy will work. Just dump stuff in there and let Facebook figure it out. It’s really just about saving time (not having to create 10-15 ads) though because you can technically create all the variants yourself.