Question

When retargeting landing page views that did not signup, what optimization do you set it for? The retargeting audience is under 2k people.  

Answer 1

I show them a different landing page and and with an incentive like extra savings off whatever it is that your advertising. Usually if they didn't sign up the first time then either the user wasn't interested or the price was too high. I as a consumer always wait to get retargeted so I can get an extra discount on whatever it is I am shopping for.  

Comments

Its a free webinar on prospecting for real estate agents. it literally can't get any cheaper. I just need to retarget them

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Can you show me the link for the landing page? You might do better on Google than facebook.  

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Sometimes if the campaign doesn't work on social media then it might work better on search or another medium like native or push

Answer 2

I think reach is the best for small audiences :)

Comments

What do you set the frequency to?  

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I usually start from 2 and test and see where I need to go from there :)