Question

Hi guys, just a question of something I notice quite often in fb ads. Just had an ad running since May the 1st. Target audience has a size of 450. 000, not running a high budget, just €20, - per day. Objective is leads. Dynamic creatives. It started with € 0, 30-0, 40 per lead. And. Only after one week the price per lead increased to €1, - per lead. Without any changes on lander or anything else. The audience was not saturated for sure. Any idea what could be causing this?  

Answer 1

Hmm. With that budget and audience size it seems unlikely you saturated that audience within a week. It is still possible though. What were the reach numbers for the first week? Other possible reasons. You have other ads running on the same audience or at least with some overlap. Or you are being outbid

Comments

@baler362 maybe its some overlap. I specified different audiences, but they might overlap since it's the same niche  actually reach wasn't really higher than 20. 000. I think I try excluding now previous website visitors from this ad and make sure these visitors can only see the retargetting ads