Question

Hi FB GURUS, Firstly, thank you for all the information you all provide. I really appreciate it  Could anyone help me, though, find links to training or guides for service industry type ads, please? I'm a self employed property law firm in Newcastle (NSW) Australia. I'm not a FB expert! I'm not even sure I'd be good enough to be considered a newbie! Our customers would be buying or selling a house or rental property in the area. Real estate agents are also a good target market. Any guidance would be much appreciated  

Answer 1

What is the offer you plan to put out to your target audience? You need a bait to hook the fish in, the ads are simply the fishing rods.  

Comments

@festoonery That's an excellent analogy! That helps a lot. Thank you.  

Answer 2

Yes @etana you have to figure out a great hook. You might one to niche things down first. Answer these 3 questions. 1. What service do you Provide

Answer 3

1. Who are your ideal clients (Vertical Niche) 2. What problem are you solving for your VN? (House Of Fire Problem) 3. What service do you provide? (Horizontal Niche)

Answer 4

Once you answer those 3 questions. everything will be clear and you can get a great hook to lure your clients. I would love to help you more with this. I have to thank sean Anthony for helping me with this

Answer 5

Totally appreciate this. I have a lot of work to do. Out of interest, there are a few questions that I regularly get asked. Is it worth answering those in video and articles then advertising those on FB? I'd like to create a sense of "this company knows the answers to my questions. I'll use them". Thoughts?  

Comments

That would be a starting point. However, you still need to think of how you can reel the people in once they've seen the video - what is your call to action?