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What would you include when auditing an ad account?

+4 votes
by (1.2k points)
What would you include when auditing an ad account?  
What would you include when auditing an ad account?

3 Answers

+4 votes
by (550 points)
 
Best answer
Ad scores (quality, engagement, conversion rank), cpc, cpm, ctr, ROAS, platform, ad creatives and events from events manager
by (1.2k points)
What'd you do after reporting those numbers? I'm thinking about the analysis part and then the recommednations
by (550 points)
The events are the most important part - what the funnel looks like. Then the ads - what's been tested and what performs. Those both lead to optimizations to run a better campaign based off that data.  
+4 votes
by (500 points)
Best practices for % decrease in the funnel steps & suggest ways to improve. And then yes, normal kpi analysis
0 votes
by (1.3k points)
Also the setup analysis. Are the account, the audiences and conversions clean, well organized? Usually speaks to the professionalism of the current person running ads.  
The Facebook Ads Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about running Facebook and Instagram advertising and marketing campaigns.

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