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What would you include when auditing an ad...
What would you include when auditing an ad account?
+4
votes
asked
May 13, 2020
by
miki
(
1.2k
points)
What would you include when auditing an ad account?
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3
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+4
votes
answered
May 13, 2020
by
absurdity
(
550
points)
Best answer
Ad scores (quality, engagement, conversion rank), cpc, cpm, ctr, ROAS, platform, ad creatives and events from events manager
commented
May 13, 2020
by
miki
(
1.2k
points)
What'd you do after reporting those numbers? I'm thinking about the analysis part and then the recommednations
commented
May 13, 2020
by
absurdity
(
550
points)
The events are the most important part - what the funnel looks like. Then the ads - what's been tested and what performs. Those both lead to optimizations to run a better campaign based off that data.
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+4
votes
answered
May 13, 2020
by
schematize3818
(
500
points)
Best practices for % decrease in the funnel steps & suggest ways to improve. And then yes, normal kpi analysis
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0
votes
answered
May 13, 2020
by
fanatic
(
1.3k
points)
Also the setup analysis. Are the account, the audiences and conversions clean, well organized? Usually speaks to the professionalism of the current person running ads.
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Hello all! Quick question, does anyone know what are the requirements for an Ad account or agency to become elegible to have a Facebook Account Manager?
asked
May 14, 2020
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