+2 votes
by (150 points)
I'm trying to run the following 'sequencing' re-targeting campaign but a bit unsure on whether I'm implementing correctly. What's the exact 'include' and 'exclude' fields I would need? Any tips are greatly received! I want to show Ad #1 to all visitors who didn't convert, for up to 7 days after their initial visit. If that audience don't convert I then want to show them Ad #2 on days 7-14. If they still don't convert I want to show the same audience Ad #3 between days 14-30.  
I'm trying to run the following 'sequencing' re-targeting campaign but a bit unsure on whether I'm i

1 Answer

0 votes
by (840 points)
Ad 3: Include visitors last 30 days, exclude visitors last 14 days Ad 2: Include visitors last 14 days, exclude visitors last 7 days Ad 1: include visitors last 7 days. Exclude recent purchasers from all. Done
by (150 points)
Nice and simple! Thank you Baetovan, I just needed to say that outloud and ensure I wasn't missing something!  
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