Question

How does everyone handle making changes to CBO campaigns? In other words, when is it ok to make a change and when do you need to duplicate and start over?  

Answer 1

Depends on what you want to change.  

Comments

@moule How would you break that down?  

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@forgat10 need more data.  

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@moule Ok, let's say you want to pause an ad set or create a new ad set. Or maybe you want to change the age range on an ad set. Etc.  

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@forgat10 don’t change don’t dupe. Just make a new adset and pause the worst performing ones.  

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@forgat10 then you would just be starting over and not using what you’ve learned from the testing you’ve been doing

Answer 2

I haven’t had any issues with adding, pausing, or upping budgets in CBO. It’s very stable

Answer 3

You can dub in the same CBO in my experience with no issues

Answer 4

It’s actually easy I usually just make one change, which is switching it to ABO