Hey everybody, let me share some important tips! - The first and most important thing is to do proper research. You must know your customers/clients. If your target market is EVERONE than your target market is probably 'NO ONE'. You need to select a niche, and narrow it down so much, that you will have a clear picture of your customer/client. What is a niche? "Niche is a tightly defined portion of subcategory" For example, fitness is one niche, and that is a very wide category. It can include all kind of products: Outdoor exercises items; Hiking items; Running items (shoes, t-shirts, cell phone holder. ); Home gym items; Now, if we take one of these categories, for example 'Home gym', it still has a lot of items and the target audience is still too wide. Let's narrow it even more. Home gym equipment; ⬇️ One product; ⬇️ For females; ⬇️ 15 minutes of exercises per day; Now you have your product and you know who is your target audience. This is a tightly defined niche. If you're a businesswoman, that is focused on career and does not have time for the gym, but still want to exercise, would this product grab your attention? If this was a general ad for a shop that sells fitness related products, you would certainly scroll over that ad. The main purpose of your ad is for your customer to say: "This is a product for me! " This is why you need to narrow your target audience. Then you will swim in a smaller pool, where you will become a big fish. Before starting with your ads or reaching out to your potential clients, you MUST do proper research. Cheers!
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