Question

When duplicating an ad there's the option if you want to copy the existing engagement over to the new duplicate. Has this ever worked for anyone?  

Answer 1

I alwats use the same post, it seems that an engaging post performs better, and sometimes creating the same one on a new copy, doesnt perform the same. Social proof helps a lot I believe.  

Comments

@gosser Yes, I agree. But now I am split testing a separate funnel with different utm parameters and want to make a copy of the ad, carry over the engagement and just change a link in the ad copy. Not sure if this will work as the "carry over engagement"-option doesn't even work if I duplicate exactly one to one for me.  

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@azotobacter7540 oh totally understand. You will definitely have to create a new post but maybe use the best performing ad copy and just change the link.  

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@gosser Thanks. Still wonder what this option is for if it doesn't work at all :-D

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Seems like they fixed it actually, but as soon as you change something in the copy the reactions go away :-( Oh well

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@azotobacter7540 I don't believe they will bring that feature though, because people might misuse that, imagine a legit ad copy with thousand of comments and engagement, being used with a second link to re-direct people somewhere else.  

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@gosser Yes, that's true. It makes sense.