Question

I've heard that running ads out of multiple ad accounts with the same Facebook page won't help increase delivery because FB will "see" or take into consideration ads on the page level rather than ad account. Does anyone know if that applies to a Facebook pixel too? For example: we are looking to scale but facing issues with audience overlap/delivery problems and curious if using a secondary ad account for testing or scaling would work if we used a different FB page. Has anyone tried this?  

Answer 1

That will not help with audience overlap. It is your setup not the lack of using two accounts. Are you using exclusions and what percent is your overlap?  

Answer 2

I think using different pages could have an impact, but you might start competing with yourself. Using different pages for the same thing might enter murky territory in Facebook policy. I don't think using a new page is a clear-cut solution: here are 2 main variables I would expect from using different pages: 1. Different FB ad history means different preference in FB algo (good or bad). 2. Users might react differently to a different page name/profile pic (good or bad. I'm pretty sure if you're using the same pixel for the ads across any page/accounts FB is easily aware of that, so I think the overall issue persists. I would never recommend multiple ad accounts: less control, more overlap, less transparency. FB has to choose/prioritize who to serve impressions to between any ad sets that target the same users, so you won't see the actual effect, but one will be prioritized over the other. If you're targeting the same users across ad sets, campaigns, or accounts it's the same issue. Overall, I'd recommend stop fussing with silly setup baloney and focus on creative/ad experience and landing pages/conversion flow that will actually move the needle.  

Answer 3

Bad idea. You will complete with yourself and the end results would be higher costs

Answer 4

Thanks @whiles, @extant1 & @overlie3737 completely agree with consolidation and less fussy setup. The overlap/delivery issues mainly stem from building up a strong performing broad targeted campaign and then we try to test new creative in it's own campaign to not disrupt the performance/learn of the top performer and we either 1. can't get delivery on the new creative or 2. it slows down the top campaign spend/performance. We've also not found success using the split test feature. How do y'all test new creative with minimal overlap while targeting broad?