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Custom Conversions vs "trackCustom" events, vs standard events.

+4 votes
by (600 points)
Custom Conversions vs "trackCustom" events, vs standard events. What do you use? Also, GTM or straight FB Pixel code?  
Custom Conversions vs "trackCustom" events, vs standard events.

2 Answers

0 votes
by (2.3k points)
What are you tracking?  
by (600 points)
Lead - we are segmenting by ty page for qual and non-qual - seems easy to base pixel fb code and use Custom Conversions.  
by (2.3k points)
@ecbatana I would use the standard Event in your case.  
+2 votes
by (1.2k points)
Straight FB Pixel code
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