I agree you can target sellers that are in pre foreclosures (foreclosures are too late) and vacant old rentals (not sure if you can target evicted but you can do vacant). MLS hasn’t performed too well for as far as conversions, although it’s easy to find a FSBO or expired listing. really depends on your budget and goals on which marketing channels you should use. Higher budget = more qualified leads & higher conversion rate Lower budget = more manual effort needed & volume of leads to sift through Also the geographic market is a factor. We have leads in San Diego that cost 3-4x our leads in Detroit.