Question

$500 vs $50k monthly ad spend - what would you do differently?  

Answer 1

That's a. Plain bad question. You spend more for that which works. You learn what works by spending less. I'd test with $500+, scale what works up to $50000. No shortcuts, step by step, Kaizen.  

Answer 2

Spend more money

Comments

@fagin816 this guy gets it

Answer 3

Diversify. Creatives, audiences, funnels, accounts, bidding strategies etc

Answer 4

Improve targetting

Answer 5

Tests + quality creatives

Answer 6

Yea go with some actually good creative

Answer 7

If I'm spending $50k monthly, why can't I be spending unlimited amounts? like if I'm spending that much money. I'm spending unlimited money at that point. but differently? If I was spending that much money I would diversify. you rely all that on Facebook, your ad account gets shut down. BAMN instantly out of business. no more. so diversification, youtube, Instagram, influencers, google, facebook, bing, yahoo, taboola, JVs, EVERYTHAAAANNNGGG that way I don't care if Facebook shuts down my account cause my business is not on Facebook. my business and customer relations etc are external that I control, I just use Facebook to get clients and if I'm playing ball spending that much im spending unlimited amounts on diversification

Answer 8

Remove a 0 and replace it with a K on the budget level

Answer 9

If you were smart you’d do nothing different because you’d have found a winning formula which you’re scaling ‍♂️‍♂️

Comments

@batchelor i don’t know if i agree with that. I don’t think my current campaigns spending 50-70k a munch would work scaled back to $500 or even $5000

Answer 10

For me this is when I start stress testing scale. I’ll expand audiences and use my automation tools to prevent getting pummeled by the pacing algorithm. You’ll have to watch our audience sizes and frequencies more closely. You definitely do not treat these accounts the same way. Anyone who says otherwise probably isn’t spending at that level.  

Answer 11

I’m gonna get way better results with 50k that’s what I’m gonna do differently lol

Answer 12

Consult someone who actually did this instead of spamming

Answer 13

Literally everything is different, the number of ads, the quality of ads, the campaign structure etc

Comments

@absently4 okay, campaign structure. Whats different

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@oilbird27 number of ads number of testing

Answer 14

Keep putting profits back into ad spend.  

Answer 15

It's all about creatives and getting data for your pixel. Gone are the days of requiring extensive automations. It's more and more about the creative then letting Facebook handle the rest. My campaign structure is a testing ad campaign. A broad scaling ad campaign. A targeted scaling campaign. Then your remarketing campaigns. This has allowed me to spend about $35k to $40k a month. But this is in Australia where my average audience size is 1/10 that of larger markets like the USA. If you want examples from a US / EU agency that is spending $600k monthly in ad accounts you can check out their super in depth case studies here, no need for email:  Go get it dude  
https://sugatan.io/the-1m-template/

Comments

@carpetbagger6 aye Im tunning a 20k campaign in AU for solar

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Then it just comes down to creative for you brother  

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It's been a few years since I've been in AU market and I was doing Health & Beauty, but I was able to spend $15k/day there profitably for a long time. Only shared to say it's there if you work it.  

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@castellanos Kauffman thanks man. Ads management for me is honestly knocking down my own belief systems of what's possible. Knowing that there is another level is great. I can do more.  

Answer 16

I won't let a single ad in the "Learning limited" shit :D

Comments

@sallie953 FACT.  

Answer 17

That’s such a loaded question lol. Like asking a blueprint for both

Answer 18

Scale content, analyze your data, repeat

Answer 19

Everything is different with a bigger budget. Some of the political campaigns run 300 adsets AN HOUR. They close, up spend, and retarget on an HOURLY basis. When you see 300-1000 adsets all automated in real time, it is pretty freaking MAGICAL.  

Comments

Stupid question, but how long does it take for you to make so many adsets?  

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Doesn't take me that long I've done it in a few hours

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@stairway @perlaperle9 As long as it takes you do a SQL query. 15 seconds if your systems are automated. Just pull all the parameters - audience, spend, copy straight from your database. Then do a LIMIT to specify how many you want to run.  

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@rachael7070 thanks man im gonna look into this more!  

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@rachael7070 yep. With revealbot, a few mins. Research takes the longest

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@stairway @perlaperle9 there are no stupid questios

Answer 20

Lots and lots of creative.  

Answer 21

The only difference is in your mindset ;)

Answer 22

Make sure you're spending the $500/mo on something with very cheap conversion goals? I've not done super niche stuff but that seems hard to produce meaningful enough data with to scale it.  

Answer 23

How do you trade stocks differently if you had $1 million versus a $1000? Dude this questions stupid.  

Answer 24

$500 vs $50k Explore the left out audience in the beginning. With low budgets Facebook algorithm make quick decisions with less data points.  

Answer 25

Hey Morgan, more budget means more room for tests. I'd personally test the most of this account

Answer 26

Tons of creatives