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How would you define an audience for a coupon for bottled water?

+6 votes
by (310 points)
How would you define an audience for a coupon for bottled water? Any ideas?  
How would you define an audience for a coupon for bottled water?

6 Answers

+3 votes
by (960 points)
 
Best answer
Target regions where it's available, but tap whater not drinkable or at least not good.  
+3 votes
by (2.1k points)
Target previous bottled water buyers
+2 votes
by (260 points)
No one drinks water.  
+1 vote
by (1.1k points)
Test a ton of interests until you find out who would work best. Test test test test and once you’re done continue testing
+4 votes
by (350 points)
Seperate tap to bottle water people. Everyone drinks water, target coupons, Groupon a good start
+5 votes
by (1.7k points)
Most of the ideas above AND deep dive into the brand of the bottle of water. what does the brand mean to followers, who's it for, who does it appeal too. EXCLUDE people that don't like your bottle of water, plastic pollution, etc.  
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