Question

When selling streetwear, do you go Desktop or Mobile?  

Answer 1

Both but slightly tilted to mobile as clothing can be an Impulse buy

Comments

Makes sense - thanks!  

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Will get them into separate adsets

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@dubai yeah definitely for tracking reasons because if you see one is performing better than the other you double down but if you ever need help feel free to message me!  

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Will definitely take you up on that @green5963

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@dubai i wouldnt do that. Especially if you are just starting out. Your primary goal is to get learned optimized adsets - getting roughly 50 conversions a week steadily. Then you look at the breakdown and see if you should even bother making separate strategies for different placements. But remember, if you split your adsets in two - you will need to manage to get two adsets to a steady optimized state - doubling your budget and losing economies of scale. I’d rather spend that money pimping out your creatives.  

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Thanks for that @kimikokimitri - i was planning to start with PPE to gather some feedback first then move to CVR. Would you do it that way?  

Answer 2

Both, but most of your traffic will come from mobile reguardless

Answer 3

Both. Lots of people will see the ad first on mobile then buy later on desktop so don't automatically turn off one because it could contribute towards the close later.  

Comments

Thanks @malignity - would you start with mobile first, then RT on desktop?  

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@dubai No I use automatic placements.  

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Will test that