Question

Does any one know why cpms starts at x amount then few hours later skyrocket all in same day?  

Answer 1

CPM usually increase with reach.  

Comments

@moule okay i just dont ever remember it fluctuating this drastically i have other ad accounts selling other thibgs and cpm is always very close to what it starts throughout the day but this ad account was at 20 this morning now it showing 102 and yesterday was at 18 throughout the day? So was just wondering

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@thromboembolism what’s your daily budget for that adset? Sometimes you need to run other objectives to the same audience when running conversion campaigns.  

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@moule okay and its 10 dollar per adset for now just testing these adsets and it been crazy cpm fluctuations

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@thromboembolism looks like is something wrong with Facebook algo.  

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@moule maybe cUse yah this one adset yesterday was 18 then this morning was around 20 so i figured no qorries then i look about 2 hours later and that same adset jumped to 106 cpm which is a huge change but my other ad account all my cpms have been staying close in price from when i launched them

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@moule now i just looked its down to 70 com now lol

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@thromboembolism maybe they are testing new features, it should get back to normal

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@moule yah could be thanks man yah i just found that odd