Question

What would you recommend: Brand awareness or video objective? Is there any difference between these two?  

Answer 1

Yes. Brand Awareness objective shows the ad to people most likely to recall brands, plus it gives you ad recall metrics to boot. Video Views objective puts the ad out to people who are most likely to watch video and more of it. Both work along side each other.  

Comments

So, you recommend running both objectives?  

Answer 2

I start working with local dealers (not online) and I need people in a specific country to recognize our brand.  

Answer 3

@eurhythmy mailed it. Just test both and see what get you better results.