Question

What you prefer?  Fb video ads or fb image adWhat you prefer? Fb video ads or fb image ad

Answer 1

Interesting how video guys post photos or these color things when they are putting the bait questions out there to try and get new clients. Interesting because they like to say videos are best, so you should hire them, yet when they need something to post in a group they don’t post a video to get that bait out there they post this color changing background stuff from Facebook and a simple engagement question.  

Comments

You are my friend on this. i want to vomit for most of the engagement questions in a lot of group just to get attention. If i want to get the highest engagement, i would be jus freaking posting everyday "i need copywriter, i need videographer, i need designer" would blow everybody with engagement and personal messages. It;'s like waving bones to crowd of hungry dogs. and everybody acts really nice. sorry but this just bursted :) i.  

---

Just scrolled down after this comment.  

---

@antonantone in a completely different side note your profile pic/vid is incredible, nicely done  

---

@ader748 did the video for FHL (Russell Brunson) for avengers theme, so disappearing was inevitable

Answer 2

Vids for top of the funnel, images for conversion

Comments

@elison  

---

@unpaged if you need vids let me know

---

@elison thanks. I do make videos, youtube. com/marketives

Answer 3

Whichever one converts the best. Video is cool for expanding retargeting pools

Comments

@marketing how a video company can get fb ads that converts

Answer 4

VID for tof if the product needs an explanation of how it works. Pic for MOF, but also using the same TOF VID with HEAVY CTA and FOMO ad copy (make it diff to tof copy) works really well.  

Comments

@kanzu20 what's FOMO?  

---

@maure40 fear of missing out. Urgency copy :)

---

@kanzu20 thanks

Answer 5

Test both in most cases Here’s a little framework to follow Test 2x Video, 1 Still Image (lifestyle or product on white, lifestyle works better), and carousel in each of your ad sets to establish which works best and then double down on what works Video ideas can be short explainer videos transitioning from cinematic clips with text overlay explaining the product benefits etc.  

Answer 6

Never one or the other without testing

Answer 7

No rules of thump but videos are more valuable as they generate useful insights for targeting later down the track and also more engaging

Answer 8

Video wins in today's climate

Answer 9

In my experience, video converts better. Budget reaches more number of people compared to photos only.  

Comments

@sleekit10 this is so true

---

The opposite here ?  

Answer 10

Video for top funnel to pull attention and build trust, image for conversion to remind them to buy.  

Answer 11

In my experience both work.  

Answer 12

Video is more suitable for engage and reach audience Image can get more quality clicks and conversion

Answer 13

Image for conversions in all my accts.  

Answer 14

Test both

Comments

Only way to know

Answer 15

Do both

Answer 16

Image 100% of the time.  

Answer 17

Doesn’t matter what I personally prefer! I use what works best

Answer 18

Doesn’t matter. Both have their place. Write good copy.  

Answer 19

Depends on your demo, try video, carousel and static

Answer 20

Videos for top funnel ads and images for bottom funnel ads. - Videos are cheap and great for retargeting + LLA. - Images better convert.  

Answer 21

Depends on product and quality of both. Simply Test to find out.  

Answer 22

When everyone in your industry is using videos, the cost to reach your selected audience is increasing because you all use the same mean of promotion, so if you are using images when most are using video ads you tend to get a lower cpm. But if you are in ecomerce stick with video ads.  

Answer 23

The one that performs the best in the split.  

Answer 24

Depends imo highly on the offer and product.  

Answer 25

Def not videos.  

Answer 26

Video gets more conversion. Stick with numbers

Comments

For me video gets more likes and comments but images gets much more conversions for site traffic.