Question

What ROAS for ecomm 10k+/mo adspend are you hitting these days?  

Answer 1

Approx 6. 5 with 4 being the break even atm

Comments

So your margin before ads is only 25%?  

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@fitzsimmons it’s a discounted campaign right now, with a very high average return rate in this country. Before ads its approx 30-35ish with the running discount.  

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On second thought, it’s more like 55-60%. production + shipping & salaries = 50€, retails at 89-95 with active discount.  

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@fitzsimmons in any event, it’s way lower in second half of may, got 80% of ads thrown back into learning mode for whatever reason ‍♂️

Answer 2

Over 9, 000 of course. Unless you define ecom as dropshipping only.  

Answer 3

5-20 in clothing niche

Answer 4

Depends on ur industry.  

Answer 5

Was 12 but now 8

Answer 6

It depends on: 1) average cart value per purchase 2) size of warm audience I have one brand over 12x and another at 5x. The largest factor is average cart size. Both have existing warm audiences.  

Comments

@campbellite and it depends on the product, big time. For CBD products, with the right message and targeting - 100%+ But, that’s using some black hat type methods. Same with crypto and ED (viagra) pills. The hardest nut to crack has been beauty products.  

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@theona868 does Facebook allow to run and sell CBD infused products ?  

Answer 7

I'm into indian e-commerce was doing 5 roas before lockdown.  

Answer 8

Depends on the account. We see anywhere from 3x to 10x depending on the client account.  

Answer 9

Average ROAS 8 with much more than 10k monthly spend

Comments

@saprophagous nice! Do you have a minimum ROAS to meet before it’s unsustainable?