Question

TIME WINDOW LLA If for example I create a LLA based on PUR 7 DAYS & PUR 30 DAYS, these are different audiences based on the data within the frame and will not overlap? But ATC 7 DAYS & PUR 30 DAYS will overlap with the PUR LLA above, am I right?  

Answer 1

The LLA’s may still have overlap. You can check in the Audience dashboard. Usually anything 20% and lower I am not too concerned with. You can exclude one LLA from the other if you are really worried about overlap.  

Comments

@toombs will do that!  

Answer 2

Curious question. How long do you normally set you purchase LL audiences for? I normally run 30 days, buy tried 180d before and didn't seem to do well. Just curious what other have found works best.  

Comments

@braggart I always did it with 90d, performed pretty good, but trying to switch to 30d and also 7d. I‘m scaling right now and so I get more fresh data for a shorter timeframe.  

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@banbury1 gotcha. I get like 100-200 sales a day and I figured my older time frames are a little stale. Would love to know how it works out for ya.  

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@braggart yeah of course, will let you know. In your case, normally the 30d or even 7d with 100-200 a day should work the best.