Do you know that swipe up feature that you keep seeing on all of those "influencers" stories? 4 Pillars of Instagram Dynamic Content - Collaborating with influencers to make dynamic content will allow you to attract new pools of people and help connect potential customers to your brand. IG pools- We use Ig pools to collect information and conduct research about our audience. Swipe up - This tool allows us to send people to a group, product or another account. IGTV - If you can get someone to watch 6-8 mins worth of content you have set yourself and brand up for success in 2020. The swipe up feature has been a catalyst in not only driving traffic and sales to our website but also in community building. Most people utilize swipe ups for one thing and that is to pitch a product. But have you ever thought of it as a way to build up a community that you can speak to directly and position your product as a way to solve their problem? We have been testing swipe ups not only to bring people into groups and group messages but it also helps us to develop insights to what are the exact problems that our customers are having, what do people think about our brand/product and how to better position our product. With influencers, we have been able to draw their audience into group discussions and list where now we can run direct sales campaigns without spending the retargeting dollars. It is not about being cheap with our marketing dollars it's about being smarter with them. A better customer journey/experience leads to more organic promos and Higher Quality Customers. What creative ways can you use swipe ups for your brand?
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