+22 votes
by (1.2k points)
What's the biggest problem of marketing agencies in your opinion?  
What's the biggest problem of marketing agencies in your opinion?

10 Answers

0 votes
by (660 points)
 
Best answer
99% of them aren’t marketing agencies
by (620 points)
Elaborate on that for me please, I am curious :)
by (230 points)
@epigeal most are design centric and have no idea about marketing or selling
by (730 points)
@clabber6 holy shit I am 100% with you on that one
by (300 points)
@janka no doubt
by (1.2k points)
@epigeal to be honest I used the term " marketing agencies " because it's the most general term but I found it too general
by (230 points)
@courson makes me think of another question that might help clients not fall into the wrong trap. "How can a client tell the difference between a designer and a marketer? "
by (1.1k points)
The Designer will translate the ideas created by the Marketer and the client to a visual medium. The Marketer will work with the client to determine their desired outcome, target audience, understand past marketing attempts, create a scope of work as defined a budget, and create the overall message.  
by (1.2k points)
@janka That brings to the difference between good clients and bad clients, the real thing is there are threee types of clients: those that have an offline business and need only a few help, those that won't survive, and those that actually are good clients
+2 votes
by (2.3k points)
From the customer or the owner point of view? Customer; they pay for ads they don't aim for returns. Owner; they spend too much time setting up literally years of 100% pointless planning and infrastructure before finding clients.  
by (1.2k points)
@scrimpy10 from the owner point of view
by (2.3k points)
100% maybe even 5, 000% people don’t take their mentors seriously when they tell you to stop building infrastructure and start finding clients.  
by (1.2k points)
@scrimpy10 You have no idea how many calls I do with people that says " Are you a PPC expert? " " I want and agency but I don't have any customers" while I'm thinking " So without customers, you're not an agency"
by (2.3k points)
@courson they think “agency” is a place where people get together and buy leads from other people  
by (2.3k points)
It can happen to a lot of us from time to time I guess. Analysis is paralysis.  
+14 votes
by (2.5k points)
Lack of industry standards.  
by (1.2k points)
@post20488 i love that answer
+6 votes
by (790 points)
It’s saturated.  
by (3.1k points)
It won't be in a few months when all the douches and losers get washed out.  
+10 votes
by (10.8k points)
Lack of regulation from stopping fake gurus and wankers from being allowed to operate
by (3.1k points)
That is why things like COVID are good for me. All these fakes get axed in budget cuts. People like me just billed $5000 this week and am having my best month ever because I actually know what I am doing and bring in money.  
by (1.2k points)
@lassie Great =D
by (3.1k points)
@courson I don’t mind people being new. We all have to start somewhere. I just really hate the people who post stuff like “I just got a $2000 a month client after watching a Tai Lopez video. Can someone show me how to install a pixel? ” Thankspes.  
+2 votes
by (700 points)
They sell ads to people with no organic traffic using slow loading sites not optimized to drive conversion.  
by (160 points)
@rotter2 that’s why I feel you’re doing your clients a disservice if you aren’t building them a landing page for the traffic you’re sending them
by (700 points)
@sybyl agreed. I very rarely recommend spending money on ads. I'm more about organic growth, free traffic, and a solid foundation.  
by (160 points)
@rotter2 organic growth definitely takes a while
by (700 points)
@sybyl yeah it does. Helped a buddy of mine 4x his page audience over the last year so and now he gets many recs, shares, referrals, and people asking for him to build furniture for them.  
by (1.2k points)
@rotter2 what do you think about verticalization? Like as a PPC expert I would advice my customer about how to improve a landing page but I would never do it because I am not a web designer.  
by (700 points)
@courson what do you mean about verticalization? My basics of solid landing pages are fast loading + cta above the fold. Other things come into play for ease of access / SEO.  
by (700 points)
@courson but I totally understand not doing certain things. Like Facebook ads, while I can figure them out I'd rather let a pro with automation in place instead of building what is most effective.  
by (1.2k points)
@rotter2 yep exactly, i think you've got what I mean with verticalisation, I mean operates in your area of expertise
+2 votes
by (260 points)
From a customer point of view - the fact I take all the risk financially. I pay a retainer and ads and if the marketer is shit I lose my money.  
by (1.2k points)
@dosimeter, I think it's a customer problem that, if you don't know how to hire properly or you don't pose the right questions to people, or you heard the wrong assumptions you are easily exposed to BS
+12 votes
by (400 points)
No shared risk. Driving traffic with little value. Unwilling to share the risk or reward.  
by (120 points)
This one is good
by (1.2k points)
@hogle can you explain that better?  
by (400 points)
Agencies act like radio stations- pay me $1000/month and I’ll run ads for you. No guarantees. As a business owner I can choose to go a different way with my money. I can pay a commissioned sales person and only pay them when they sell. Agencies who are willing to look at a model like this would do well. Client can still cover the cost of the run but the agency only gets paid on the goal. Sale, sign up etc.  
by (370 points)
@hogle you are confusing Marketing with Sales.  
by (370 points)
@hogle If you are an entrepreneur and your product sucks or doesn’t sell, why would the agency share the business risk? That’s plain crazy.  
by (400 points)
@lael35240 If my product sucks or doesn't sell why would the agency take the job? If they are just about taking money, this is how an agency will turn people off to using them. Better for the agency to tell the buy the product sucks or you need to change x or y to increase conversions. As the buyer I expect the agencies I hire to act as partners in my business. If they don't act like partners then they are considered parasites. If marketing doesn't produce sales/conversions then its charity.  
+22 votes
by (2.2k points)
99. 99% of the "agencies" are actually a one-man "business" with no clients that post in groups like that on "how to get clients".  
by (1.2k points)
@overlie3737 in your opinion how is possible to turn the mindset of those people and let the understand the importance of having processes that generate clients?  
by (2.2k points)
You can't, these people are typically people who had saw a Tai Lopez-ish youtube saying how to make passive income by building an agency. They have never before worked in digital marketing, they lack basic auditing skills. My only advice is before you try to run a business go and learn in a business. Go as an intern and learn the job inside out.  
by (2.3k points)
Lets be honest. If you can generate quality leads for customers willing to pay for marketing you’re not going to sell them to an amateur who watched a tai Lopez video. Can’t be sure but I have a sneaking hunch they know these people are too irresponsible to follow up and they use their money to fund the finding of leads and when the people don’t follow through they keep them for themselves.  
by (1.2k points)
@scrimpy10/activity" class="qa-user-link">scrimpy10 I am. pretty confident about my sales skills and I never spent a second, even if I was sick, watching Tai Lopez-ish things . So yes, @scrimpy10/activity" class="qa-user-link">scrimpy10 has perfectly right. I think that nobody that do the things will even think theorically, because if you don't put in practice you don't realise how hard it is in real life, you need to be really superficial to think that an agency could be jsut a passive income source
by (1.1k points)
This is so true. However, some of responsibility falls on the client who wants pay next to nothing for "marketing. " We lost a potential client the other day because she thought $2k p/m was an outrageous for FB ads services. Granted, this client was not our typical type of business. More of a mom and pop situation.  
+8 votes
by (330 points)
So, many fake owners who watched a few videos and think they can turn a profit for a company in a niche they know nothing about. I've been doing this for 10 years and the amount of frauds I have come in contact with is sad. If you can't generate your own leads or rank your own site on Google. You have no business taking people's money. As far as the customer. Dealing with companies that have major flaws in their business who don't listen to anything you say and touch your campaigns bc they think they know best. Then when it doesn't work they throw more money at it and blame you for them doing the exact opposite of what you have told them.  
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