Question

For display campaigns, running on CPA(only paid for conversions), do you know how many times Google could spend more than the daily budget? Because I know when in the display you use this bid strategy the daily spent could be many times more than the daily budget

Answer 1

For rules will be spend 2x, but my experience showed that spend 8x daily. But monthly will be spend 30, 4X daily budget

Comments

@estreat and did you get good quality leads?  

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In the begining most of the leads will be trash. I checked placement which ı get conversions if there is a clickbait ıexclude them for a while ı get quality leads.  

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@estreat great. Did you get better performance with cpa paid for conversions or cpc or any other?  

Answer 2

There is no rule for Pay for Conversion model. Only upper limit is maximum monthly spend will be 30. 4x of your daily budget. That can be spent either across the month or can be spent in a day and no spending at all for the rest of the days. Speaking from an experience. Google has spent more than 10x of my daily budget in just a half-day, and that's just one instance of many. Have been fighting with them on this for a year and a half, but they don't budge. Check out the "Budget" section for more details:  
https://support.google.com/google-a...hl=en

Comments

@miltonmilty9917 ok. And the result was good or the quality leads it was bad?  

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@buckinghamshire8045 Most of the times it was average. Around 5-10% lead to conversion ratio. But at a couple of instances, we were getting a huge flow of junk leads. By junk leads, I don't mean wrong information. Actually, the lead details, name, phone number - everything was correct. Except that the person was someone who had no connection with our target audience and didn't even aware of filling up any such form. Not just this, I dug deeper into this segment in Google Analytics and noticed that most of them surprisingly spent around 3-4 minutes on the website and also interacted a lot on the website. So it was not like a robot was coming to the landing page, filling up the form and leave. I raised this with the Google team, they didn't seem to care and then eventually I dropped targeting that particular segment until I come up with some even stronger strategy for them