+2 votes
by (790 points)
Hey, guys, I have a question: What is the difference between the setting of Audience and Topic? They both seem to be targeting people according to their interests.  
Hey, guys, I have a question: What is the difference between the setting of Audience and Topic?

1 Answer

+3 votes
by (8.8k points)
 
Best answer
Topic = the category the site falls under (so topic is travel = the website is about travel). audience = the category the USER falls under (so audience is travel = the website doesn't matter, but a user who's visited travel sites before or performed a travel related search, gets to see the ad)
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