Question

Hi!  How do you guys customize each landing page to match your keywords?Hi! How do you guys customize each landing page to match your keywords?  

Answer 1

Great question! If it's a slight modification, I send a URL parameter and use a PHP script to detect the parameter and make those modifications. If the landing pages must differ a lot, I create an entirely new landing page for the keyword and route each one to their respective landing pages.  

Comments

Hi Michael! Thats exactly what I was asking. Do you know where can I find more information about using URL parameters and PHP scripts to dynamically change my landing page?  

Answer 2

Why not using google optimize? That's one of the easiest way to customize your site's content according to "querystrings". for example, you can ahave adgroup=xxx based on adgroup=xxx, display targeted content. and it's integrated in google analytics / google ads and co. makes it very simple and streamline the data across your stack.  

Comments

Hi Laurent! Yes I am currently using Google Optimize and it works well. However what if I have tons of ad groups? This will become too time confusing so there must be a way to automate it

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@halter0 that's what google optimize is for. the idea is not only to optimize the page / content according to keywords, but also to tie the actual results of your experiments in google analytics.