Question

Hi guys, Let me know your thoughts about this. What goal would you suggest to select for YouTube ads to get leads or What goal would work best in terms of getting leads (Cold ads)? "Website Traffic" or "Leads"? What goal would you suggest to select for YouTube ads to get Sales or what goal would work best in terms of getting sales? (Remarketing ads) "Website Traffic" or "Sales"? Thanks.  

Answer 1

What's really going to drive conversions for YouTube is using Trueview for action type campaigns. If you choose leads, I believe it will default to that. That's what that was designed to do. Of you're dialed into your targeting, that will work. However, I've seen others recommend using discovery ads to figure out what targeting works best, then once they do that switch to Trueview for action. Hope that helps.  

Comments

@receiver4 We have an online course. For selling it via remarketing, would you recommend "sales" as a goal or "Traffic" as goal? Just want to know if "traffic" ever as a goal has performed well for getting sales instead of "sales" as a goal.  

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@artel826 if that's the case, "Sales" would be your best bet.  

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@receiver4 Thanks :)