+3 votes
by (160 points)
HI, 2 questions if somebody can advise me please. i run an emergency drainage company In Birmingham. I’m running 2 campaigns, one for Birmingham, and one for Coventry. Both using about 45 EM keywords and 3 BBM Keywords. Manual bidding of £2. 20cpc. Google keeps suggesting that I change to target impression share. Should I? and also my site links never show even though they have been approved. Any idea why?  
HI, 2 questions if somebody can advise me please.

2 Answers

+1 vote
by (10.6k points)
Hey @ouidaouija9 - You can always run and experiment to see what the target impression strategy does. What's your current impression share, are you happy with the results? Are your site links seeing any impressions at all? Check in the Extensions tab  
by (160 points)
Hi stuart. Thanks for taking look. My site links have been approved on extensions but are not being shown for some reason. Also here are the impression shares. I would love better results but i cant really increase bids as there will be no profit left.  
by (10.6k points)
@ouidaouija9 Your impression share and top of page rate is decent. If you've got enough data, look at your demographics and see if there's any segments you could negative. Work on your CTR on your ads by layering in some geo terms according to where your search user is, and make sure your landing page is looking sharp and it's easy for people to take an action.  
by (160 points)
Thanks for the advice. I will do that. Have a great weekend.  
by (10.6k points)
@ouidaouija9 You too bud. Let me know if you have any more questions  
0 votes
by (8.6k points)
I strongly suggest you to re organize account first slowly means keep exact seperate otherwise it will disaster for you
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